Mindful Awards: Shot Product of the Year

So Good So You is proud to announce our Energy Passionfruit Organic Juice Shot is the winner of the 2023 Mindful Award for Shot Product of the Year!

Mindful Awards’ independent recognition platform highlights conscious companies and products that mindfully make waves in the ever-expanding world of consumer packaged goods (CPG). They honor conscious CPG companies and products that stand up for what’s right. Recognizing the best in transparent, fair, natural, organic, sustainable, healthy and delicious. 

The winning products and companies were selected based on a variety of mindful criteria, ranging from brand principles, environmental impact, health, taste and transparency and all nominations are evaluated by an independent panel of experts within the consumer-packaged goods industry. 

Some of the other winners from other categories include Amazing Grass, Chobani, Dave’s Killer Bread®, Guayaki, Maple Hill, Painterland Sisters, Solely, and Justin’s. Check out the entire 2023 Mindful Award Winners here!

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So Good So You has curated nutrient-dense superfoods to develop unique, powerful shots in delicious flavors. With 8 different functions in 19 different flavors, our organic juice shots help consumers meet their wellness goals, whether it's supporting their immune system, beating the 3pm crash, improving digestive health, or just simply taking something they can feel so-good about. 

We recently launched a brand new, first in the category, line of Energy juice shots featuring organic caffeine and vitamins B12 and B6. This line includes 3 reformulated flavors and 4 brand new flavors: Pineapple Ginger, Mango Spinach, Passionfruit, Coconut Mango, Cherry, Orange Guava, and Dragonfruit. One of these Energy shots in particular, Passionfruit, has quickly become the fastest-growing Item in the Refrigerated Energy Shot category (SPINS Total US Food 12wk & 24wk). This shot combines two consumer trends: unique passion fruit flavor and clean, organic caffeine. The energy market is growing rapidly, and a large driver of this growth is coming from natural and organic energy products, like this shot. This means more and more consumers are switching from traditional energy beverages over to better-for-you options and new shoppers are entering the category specifically for these options. And for good reason, this innovative shot provides as much caffeine to a consumer as drinking a medium cup of coffee, but thanks to its organic caffeine source it boosts energy levels without the dreaded jitters. 

But the key to this shot's success? Truly listening to our consumer and delivering on our promise of providing a range of best-in-class products to meet all unique and diverse needs for feeling good. This mission has been at the core of SGSY since we were founded in 2014 when Rita Katona and Eric Hall believed they could do more good for people and the planet as a company than individuals. With this Love of Body & Planet mission at the core of all we do, our products stand for much more than your average juice shot. Our office and manufacturing facility are 100% powered by renewable energy and, as of 2023, we are officially a certified B-Corporation. But our mindful practices don't stop there, with a female-led board and female-majority team, we are making progressive strides across all parts of our company. From innovation to execution, there is no detail overlooked, and our consumer can feel good about what they're sipping, always.

Check out our complete Energy Shot Collection lineup here!