Crafted Expertise

Why are So Good So You shots so good? Some say it’s magic.

We say it’s the So Good way.

Flavor First

We take flavor very seriously. It might be because we’re foodies or it might be because feeling good should also taste so good. So when we’re developing new items, taste testing is sometimes a multiple months-long process to make sure we are bringing you powerful ingredients with the best possible flavor.

  • Fresh flavors to delight
    your taste buds
  • All the benefits, hold the cringe


Curated Ingredients

Some say great things come in small packages - we say the same thing about ingredient lists. That’s why all of our shots have a short and simple ingredient list. This means the quality, flavor, and efficacy of each ingredient is carefully selected to deliver a superior overall experience.

  • Highest quality, powerful
    ingredients from nature
  • Balance of tried-and-trues
    and new discoveries