TRUE Certified + New RPET® Shot Bottles

Did you know... On average, Americans produce over 1,500 pounds of waste per person every year! Only one-third of these materials are recycled and the rest goes to landfills, incineration and the environment, including our parks, streams and oceans.

At So Good So You, our commitment to the well-being of both people and planet drives everything we do. This is why we’re proud to announce our TRUE certification & New RPET® shot bottles!

TRUE is the first zero waste certification program dedicated to measuring, improving and recognizing zero waste performance. We utilize a variety of waste diversion in our day-to-day operations. This includes pallet recycling, metal recycling, 100% recycled plastic bottles, and reusable collapsable plastic totes. Our team is trained on the waste streams we utilize at our facility and the various ways they can contribute and take advantage of our diversion options at So Good So You.

We are also proud to introduce our new 100% RPET® bottles! Made from 100% post-consumer recycled materials, which are 100% recyclable, this new bottle drives a 60% reduction in manufacturing carbon footprint and 47% reduction in shipping compared to PET and glass, reducing over 150,000 lbs of plastic!

Our new RPET® bottles are made with NO virgin plastic (it's all been used, recycled and put back into use) and are curbside recyclable which means 0% net-new plastic is created during its lifecycle. This means that we are saving over 41 million bottles per year (if you placed bottles end to end that would be 11 of trips around the world)!

We are constantly striving to improve, with our incredible team continuously identifying ways to enhance our impact. "There are only a few third party certifications that stand out as meaningful, in that they are a deep dive into a business’ operations, including ongoing monitoring and recertification. The process of going through the certification makes an organization better through its learnings. I’m so proud to say that So Good So You can add these logos to our small but meaningful collection of certifications we are incredibly proud of!" - Rita Katona, Co-Founder and Chief Brand & Innovation Officer at So Good So You.