There's Green. Then There's So Good Green.

We have one goal above all others: to deliver good to human bodies, and to do good for the planet we share. So we’ll never simply check the same boxes as other companies and call it a day. In every way, in all the ways, we go above and beyond, far ahead of the crowd.


B Corp Certified

In order for a company to become B Corp certified, it has to meet a plethora of stringent social and environmental standards. When you’re a food company, it’s extra-difficult, because you’re responsible for ingredients, processes, people and more—there’s no passing the buck though subsidiaries or suppliers.


Made with 100% Renewable Energy

You heard that right: only clean energy sources get our juice shots from whole fruit to your fridge.


Sustainable Bottles

We do better than regular plastic bottles with BtrBtl, our proprietary, recyclable and biodegradable bottle. BtrBtl biodegrades at an accelerated rate if it does end up in a landfill—more than 30% in its first year alone*.


Ugly Produce in Every Shot

Every food manufacturer uses ugly produce, but at So Good So You, we don’t settle for just any fruits and veggies: we insist on it always having the best flavor and most efficacious functional benefits too.


94% of Waste Stays Out of Landfills

Waste is a global crisis, which is why we make sure that waste is managed in ways that minimize what’s sent to landfills so we can do our part to minimize our footprint. The result: 94% of our manufacturing facility waste is kept away from landfills.


Innovative Minimal Waste Packaging

When you look at a carton of our shots, it doesn’t seem like a lot of paper. But when you multiply that box by millions every year, you get an idea of how much we save by taking the right path. Our innovative packaging is designed to use the least amount of paper possible, assembled in the most ingenious way imaginable.


Ingredients That Preserve Soil & Water

Our highest standards ensure the best for your bodies (by reducing pesticides and processing), and the planet (through the health of soil, water and air). We’re finding ways to ensure that every drop of every one of our juice shots comes from farmland that’s reducing agricultural emissions and protecting the planet, every single day.


Zero-Waste Shipping

We retooled how we pack and send our juice shots, using a Forest Stewardship Council-certified recycled shipping box, recycled-and recyclable-plastic gel packs, and corn-based biodegradable insulation.

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