Women’s Business Enterprise National Council honors Minneapolis company 

MINNEAPOLIS—September 14, 2021—So Good So You has always celebrated being co-founded by a woman, but now it’s official:  the functional juice shot brand is now designated a Women’s Business Enterprise National Council (WBENC) “Women-Owned” company. This certification brings So Good So You the benefits of the Women-Owned logo on its packaging, as well as a place among other certified women-owned brands. And more importantly, certification connects the fast-growing brand to networks, opportunities, and resources provided by the Women’s Business Enterprise National Council.

To become certified, business owners undergo a thorough vetting process, including a review of business documentation and a site visit. Once the business is certified to be at least 51 percent owned, operated, controlled and managed by a woman or women, they have access to supplier diversity and procurement executives at hundreds of multinational corporations; access to mentoring, education, and capacity development; and the opportunity to network and connect with other women-owned businesses.

“We are over the moon to officially earn this designation for our company — as a majority female-owned company with more than 68 percent women on staff (50 percent of senior leaders are also women), we’ve been working diligently to receive this recognition for some time, and are so pleased to be joining the ranks of other incredible women-owned businesses,” says So Good So You co-founder and executive chair Rita Katona. “We continue to celebrate being a women-owned company, and hope to be an inspiration to other female entrepreneurs as they grow. We look forward to the opportunities that come with being part of this prestigious group.”

So Good So You now ranks among other women-owned success stories with distribution at mass retailers like The Honey Pot Company, Belgian Boys, Goddess Garden and Lunchskins.

Women-Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women-Owned businesses. They support female entrepreneurs and those who do business with them by raising awareness for why, where, and how to buy Women Owned. 

         So Good So You, a market leader in the juice shot category, making cold-pressed, all-organic plant-based functional beverages available in more than 6,000 stores in 47 states. The company was founded on the core concept that the products it creates, and the materials it buys and uses are a direct connection to a larger community and purpose. Its mission and values extend far beyond delicious and functional plant-based beverages: So Good So You is a community of passionate humans driven to make a difference, and it believes collectively, we all can make a positive impact on body and planet. For more information, visit