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Wellness Shots Leader So Good So You Secures $14.5 Million As Demand For Immunity-Boosting Products Reaches All Time High

In the food and beverage industry, no buzzword is as sexy as immunity-boosting these days. Wellness shots incumbent So Good So You (SGSY) that owns a 25% stake in the category with its highest-selling immunity shots has just closed a $14.5 million series C funding round led by Prelude Growth Partners. The deal came only […]

So Good So You Co-Founders Rita Katona + Eric Hall

It’s a good time to be in the business of selling immunity. Minneapolis-based wellness company So Good So You makes plant-based juice shots packed with probiotics that support the immune and digestive system. Each variety is named for the “need’ it addresses: Energy, Sleep, Detox, and the No. 1 seller, Immunity. At the start of […]

Rita Katona of ‘So Good So You’: How every single human on this planet can be an environmental leader

I had the pleasure of interviewing Rita Katona, Co-founder and Board Chair of So Good So You. A reformed corporate retail leader, Rita left a big job at Target HQ in 2014 and started a little company, now So Good So You. She is an inspired plant-based foodie and is the innovation engine and a […]

Media Love

2020 Person to Know: Rita Katona, Chief Brand and Innovation Officer, So Good So You –

Wellness Shots Leader So Good So You Secures $14.5 Million As Demand For Immunity-Boosting Products Reaches All Time High –

Investing in the Future of Food: So Good So You raises $14.5m to expand distribution –

So Good So You secures $14.5m in growth funding –

So Good So You Lands $14.5M To Stay In Competitive Juice Market –

Minneapolis ‘health shot’ maker raises $14.5M to expand –

So Good So You Raises $14.5M To Grow Juice Shot Business –

35 Fitness Gifts for the Gym-Lover on Your Shopping List –

So Good So You Co-Founders Rita Katona + Eric Hall –

Informa Markets Announces Finalists for 2020 SupplySide NEXTY Awards for Best in Supplement, Food, Beverage and Branding Innovation –

So Good So You: Juice Shots for Optimal Health –

Ways to Boost Your Immunity in the Pandemic –

RECIPE: Turmeric longevity shots –

4 Drinks Designed To Improve Your Gut Health –

EP53: The how-to on launching a sustainable juice company – So Good So You –

Sustainable living starts at home –

Continuous improvement for better product and a better world –

A Beverage First: Wellness Shots Bottled in Biodegradable PET –

All the Minnesota businesses on the 2020 Inc. 5000 –

Rita Katona of ‘So Good So You’: How every single human on this planet can be an environmental leader –

Skin-Care Reboot –

Beverage Package Designs Optimize Sustainability, Enhance Shelf Appeal –

Need a Little Wellness Push? Try So Good So You’s Immunity-Boosting Probiotic Shots –

Earth911 Podcast: So Good So You Embraces Biodegradable BtrBtl Probiotic Juice Shots –

Coronavirus In Minnesota: Twin Cities Juice Company Seeks Nominations For ‘Healthcare Hero’ Support Packages –

Celebrating Earth Day with Rita Katona, Founder of So Good So You –

Community in Spite of COVID-19: How Companies are Giving Back –

10 Immunity-Boosting Products You Can Start Taking Today –

Up Late Worrying About Coronavirus? These Products Will Help You Sleep Better Tonight –

There’s a Beverage for That –

So Good So You Launches BtrBtl and Mind Tonics –

So Good So You’s Sleep Shot Contains Herbal California Poppy –

New Juice and Salad Bars for Those New Year’s Resolutions –

100 Unique Valentine’s Day Gifts Under $100 Because Everyone Deserves a Little Love –

Everything to Know About New Functional Plant-Based Juice Shots So Good So You –

Gallery: January’s New Products –

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