What a year it has been. We launched two new product lines, Probiotic LemonAids and Probiotic Shots, received tons of product love from the local and national press with mentions in Real Simple Magazine, Woman’s Day, The Thirty, Daily Burn, Food & Nutrition, Refinery29, Pregnancy & Newborn, and many, many more, we rebranded to So Good So You™, unveiled our new tagline For The Love Of Body & Planet, placed our products in an additional 500 new grocery and retail locations nationwide (we’re now available in more than 1,000 locations, and counting. Yay!), launched a brand new website, and just last month, we opened our second retail café in Uptown Minneapolis. Pfffew.
We couldn’t be more proud of where we are today, and recognize this would never have been possible without the hard work and loyalty of our incredible team and you, our loyal customers, who can’t seem to get enough of our products. We are speechless of the numerous times you share your love affair of our products with the world through social media. We’re flattered and honored, and from the bottom of our hearts, THANK YOU!
When we initially launched our company nearly 4 years ago, we started with a line of cold-pressed juices and nut milks, for which the brand name Juice So Good was perfect. When tasting our products, we’d often hear, “it’s SO GOOD”— followed by a smile and “Oh! Great name!”. Then came the love affair with cashew coffee leading us to launch Coffee So Good… you see where this is going. To keep up with our ever growing family of products, a rebrand was needed. After months of exploration, we felt So Good So You™ was an organic evolution of the brand name, representing all the goodness we have put into our products from day 1. Don’t worry, we’re still the same people, the same company, making the same great products you have come to know and love. Along with the re-brand, we launched our company promise and tagline, For the Love of Body and Planet™ — and we couldn’t be more in love with it. These words encapsulate everything we care about as people, stand for as a company, and embrace as a brand. From making only real ingredient, plant-based products made with 100% sustainable energy, to operating a Zero Waste manufacturing facility, we’re all about supporting the health of people and planet, and want to shout this from the rooftops every chance we have.
We have our sights set on more exciting things in 2018. We’ve been working tirelessly to open our new flagship café in downtown Minneapolis early into the New Year, which marks location number 3. We also continue to develop delicious and healthy recipes in our own kitchen eager to bring them to you. So look for more new products to come your way in the new year. We want to thank you for coming along this journey with us, and look forward to bringing you even more goodness in 2018! May your year be filled with health, love, and memorable moments!
Sending you all the goodness
Rita & Eric, co-founders