Senior Digital & Email Marketing Specialist

The Senior Digital and Email Marketing Specialist is responsible for a wide range of digital communications including, creating and executing website strategies to optimize business growth objectives, running our digital newsletter, email marketing, and more.


  • Help establish and maintain the website marketing and content calendar to achieve key business metrics
  • Full ownership of the company website and campaign-specific microsites
  • Collaborate with internal departments to establish specific campaign objectives, complete tasks, and identify and solve problems
  • Design email and website campaigns to achieve specific goals (e.g. increase trial and repeat purchasing, retail activations)
  • Use performance metrics to optimize campaigns and templates
  • Establish and maintain the email marketing calendar
  • Plan, build, test and optimize multiple weekly emails on a tight timeline
  • Collaborate with designer to create engaging website and email content
  • Be a positive contributor on a small and nimble team who is willing to tackle new projects as they come up


  • Experienced at managing, updating and optimizing e-commerce websites across multiple platforms (Shopify, WordPress, Squarespace)
  • Passionate about testing, learning and iterating, implementing learnings and evolving strategies and tactics
  • Able to work with a major email service provider (such as Mailchimp, Salesforce, Klaviyo) to set up one-off marketing emails, DRIP campaigns and triggered emails
  • An experienced and detail-oriented email marketer with a creative and analytical mindset who loves to share findings and actionable insights
  • A quick learner with a genuine interest in improving our site and email performance through a data-driven approach
  • Skilled at prioritizing and managing multiple projects, taking initiative, and working collaboratively in a fast-paced environment
  • An excellent communicator—in person, online


  • Bachelor’s degree, in English, journalism, communications, marketing or related field is a plus
  • External or in-house agency experience
  • 5+ years of website, email marketing experience
  • Demonstrated career success in content strategy/content creation
  • Demonstrated ability to interpret content/style and brand guidelines
  • Proficiency in MS Office, Google Suite and Adobe Acrobat
  • Experience with Shopify and CRM platforms
  • Ability to research, plan, write, and edit email and website copy to engage distinct audiences and deliver desired consumer action
  • Ability to work collaboratively and enthusiastically with others to achieve organizational goals

How to Apply: 

Email resume & cover letter to In the subject line, please include the position you’re applying for. In this case, it would be Senior Digital & Email Marketing Specialist.

About So Good So You 

So Good So You is a leading brand and manufacturer of premium plant-based functional beverages in the  exciting natural & better-for-you food and beverage industry. Founded in 2014 in Minneapolis, we were  recently featured as the top 20% of Inc’s Fast 5000 – the fastest growing privately-held companies in the US.  So Good So You’s industry-leading premium probiotic juice shots are carried in over 5500 locations in 47  states throughout the US. As a mission-driven brand that does all things For the Love of Body and Planet ™, we  strive for diversity and inclusion. As a majority female-owned business, we advocate for social justice and closing  the opportunity-gap within our minority communities. Our current workforce is 74% female and 46% BIPOC and  we actively seek to hire and support the career growth of minority, BIPOC and diversity candidates. 

For the Love of Body and Planet ™ 

Our company believes that we are So Good, Together™ and strives to inspire an active lifestyle that is in  harmony with the environment – that starts with embracing a lifestyle based predominantly on plant-based  foods, reducing our waste and being conscious of our carbon footprint. We operate a renewable energy powered Zero Waste manufacturing facility and have a goal to be a Carbon Positive company by 2022. We  believe in the power of community – surrounding yourself with healthy, happy people exponentially increases  your chances of being healthy and happy too! We are following our passions and are committed to supporting  our community – our employees, families, friends and customers – to find and follow their own passion.

Property of So Good Brand Inc.