How We’re Celebrating Pride Month in 2020

How We’re Celebrating Pride Month in 2020

As we’ve seen most things go this year, Pride Month inevitably looks a little different than it has in past years. Due to the pandemic, live celebrations of all kinds have been canceled, forcing us to rethink how we will still give the month the recognition it deserves.

Live music, parades, drag shows, marches, and performances – the places and events that have brought together the LGBTQ community for the last five decades will look a lot different this Pride Month. Due to coronavirus and restrictions on travel and gatherings, celebrations will shift but that is not to say the spirit and mission of Pride will be diminished. 

With the uprisings in response to BIPOC deaths by police, and of George Floyd, Pride is taking on an even greater significance this year. Protesting has always been a part of Pride, as the gay rights movement was ignited by the Stonewall Uprising in 1969, the one we celebrate every June. After New York City police raided the Stonewall Inn, a gay club in Greenwich Village, riots and protests sparked among bar patrons and community members lasting six days and serving as a catalyst for the gay rights movement. Since then, Pride celebrations have served as another opportunity for members of the LGBTQ community, many who are also people of color, to raise their voices for a greater push towards equality.

Every year, Minneapolis hosts the country’s third-largest free Pride festival featuring a huge parade, live music, food trucks, and more family-friendly fun. As a company, this is an event we have supported and participated in in the past as a way of showing our love and support for the LGBTQ community. Although the event won’t be happening in person this year, the show will still go on *virtually* allowing people from all over the world the opportunity to join in. Individuals who may never have had the chance will now be able to participate in the first-ever worldwide LGBTQ event, a 24-hour Global Pride Livestream. 

On June 27th, prime ministers, celebrities, musicians, and more will come together with performances, speeches, and public addresses to celebrate the beautiful diversity of LGBTQ people everywhere. More information on Global Pride, as well as information on how to donate to the event, can be found here.

A number of team members at So Good So You plan to join in on this inaugural event, some even planning virtual gatherings of their own. If you too are interested in attending the global virtual gathering? You can sign up for the event on Facebook, click here

For some extra-festive fun, we’ll be crafting rainbow cocktails using a few of our favorite shots. Check out this blog post for two homemade drink recipes using our Beauty and Detox shots. And to find a retailer with SGSY shots near you, visit our store locator here.

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