BtrBtl™ Now Officially in Stores Nationwide
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” These wise words from The Lorax by Dr. Suess are ones we reflect back on often at So Good So You. As the most eco-friendly shot company on the market, we are constantly asking ourselves how we can be better, and better together.
These values are reflected in every decision we make as a company. We are the first to admit we are not perfect, however we can promise every decision is put through the lens of sustainability. Our production facility and headquarters run on 100% renewable energy. We love knowing that all of our products are not only made with love, but are also sustainably made with wind energy. We take great pride in sourcing our organic ingredients as close to the source as possible, always.
Our commitment to being the best doesn’t stop there, and is an ongoing journey. The latest (and greatest)? Sustainable packaging. Since the very beginning, our packaging has always been 100% post-consumer recycled and recyclable plastic. We’re now taking it one step further with the launch of the BtrBtl™, our biggest innovation for the planet to-date. So Good So You BtrBtl™ looks the same as any clear plastic bottle, but biodegrades at an accelerated rate in landfills* and converts to usable energy. Given the fact that up to 90% of plastic waste ends up in landfills in the US, regardless of proper recycling, BtrBtl™ is a complete life-cycle solution for our product packaging. BtrBtl™ will recycle the same as any plastic bottle with no negative impact on the recycling stream, while offering a significant improvement to the overall end-of-life results.
These exciting data points are based on ASTM D5526–94 testing of accelerated biodegradation, and more information is available at sogoodsoyou.com. We are thrilled to roll out BtrBtl™ for our entire line of functional probiotic shots carried in over 3500 stores nationwide in Q2 2020. All future launches of So Good So You products will be in the BtrBtl™. And we’re not stopping there — the technology and supply chain are a few years from scaling but we have our sights set on a future package that will be fully ocean-biodegradable.
So Good So You is still a relatively small company and we believe you don’t have to be big to make an impact. Eric and I decided to start this company when we got engaged, on a beach in Mexico in 2013. One year and a postponed honeymoon later, our functional beverage company was born – with the goal to make all things “for the love of body and planet.” Six years later, we are so proud and humbled to be able to introduce this incredible technology – allowing our community to be a part of the solution to heal our planet with every shot they take.
Every single human on this planet can be an environmental leader by “walking the walk” and setting an example through their own actions — every day. If you can say “if everyone lived on this planet the way I do, the planet would be healthier” that is a great place to start. Growing your impact comes from sharing your experiences — finding a community of your “people” and sharing freely and generously with the world at large is what will inspire others to live more environmentally-conscious lives.
Thank you for your support, and thank you for being a part of our amazing community!